The MITAM promo shoot was terrible, let me examine why
Let’s start with the main shot. What ended up being the album cover.
First of all, this still had its metadata, so I can see it was shot on a 5d mkii which for a shoot in 2015 is completely outdated. For a second camera body, maybe. For a main body for a huge shoot? At least RENT a 5diii or better yet a 5ds (50.6-megapixels!!!). Like, this thing is going to last forever, lets make an effort and at least pretend to be professionals.
Anyway. 2/4 are looking off camera. Louis is doing something weird with his face (clearly is mid-licking his lips). Harry looks over it. Completely misbalanced lighting (look how Louis’ face is lit compared to Harry’s). Have you heard of reflectors mate? Apparently not.